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Pairing Makes Perfect

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Even if your place is packed—guests don't want to feel like part of a crowd. They want personalized experiences that make for unique, memorable meals. By delivering custom food and drink pairings, you'll not only bring check averages up a notch, you'll satisfy the 60% of customers who want pairings when dining out.1

So what makes a good pairing? It all starts with flavor. When it comes to all the flavors that come together on your menu—you are the expert. You know what flavors come on strongest in your dishes, you can decide what you'd like to mimic or complement with a drink. By starting with chef-crafted ingredients—like American Pale Ale battered Brew City products—you can ensure you are starting with flavors guests love. Take a look at some on-trend menu pairing inspiration to get started.

Beyond taste, there are two key ways to ensure your pairings make a splash, and both work best when they're executed together:

Excellent Service—Informed and enthusiastic servers are your best tool for selling pairings effectively.

Unique Merchandising—We eat and drink with our eyes first. Make sure guests get the best visual meal possible with eye-catching menu inserts, server buttons and table tents.

When customers hear (or see) pairing recommendations, they have a reason to try the flight of craft beers in addition to the beer-battered fry flight. Not only will guests be more likely to spend more money at your place, they will ultimately be more satisfied with the whole experience.

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